Apple raises MacBook prices across the board as M5 chips, new displays signal AI-first strategy

Apple’s Mac refresh moves the lineup further upmarket, pairing higher prices with faster performance in a push to give customers a reason to upgrade.

Apple Announces MacBook Air With M5 Chip and 512GB Base Storage

Apple today announced refreshed MacBook Air models featuring the M5 chip and a higher base SSD capacity. The M5 chip in the MacBook Air features a 10-core CPU, with what Apple calls the world's ...

Apple unveils new MacBook Air and MacBook Pro with M5

These updated M5 chips were specifically designed to make the MacBook Air and MacBook Pro laptops better at handling ...

Apple announces M5 MacBook Air with 2x storage, $1099 starting price

While the M4 MacBook Air started at $999, the new M5 MacBook Air returns to the $1099 price that previous models have had. The $100 price increase isn’t all bad though. Apple has doubled the base ...

Apple launches new MacBook Pro with M5 Pro and M5 Max chips

Apple has unveiled new MacBook Pro models today, powered by M5 Pro and M5 Max chips. Here are the details on everything new.

The new MacBook Air M5 costs $100 more - here's what that gets you

Notably, the MacBook Air M5 is $100 more expensive than last year, starting at $1,099, but it comes with double the starting local storage at 512GB and twice as fast read and write speeds as the ...