Releasing a new product is not a task to take lightly. If the product does not sell as planned, it is a wasted investment in advertising, inventory costs and manufacturing. To avoid this scenario, it ...

Selling products that meet the demands of key target markets help generate business sales. Development isn't a haphazard process. Businesses must use product development strategies based on research ...

Product development brings with it many misconceptions about what the process is truly like and how to ensure you're getting the most out of those you've hired to help. Be it product design, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kevin Bailey Artificial ...

People not involved on the inside of product development tend to have relatively little insight into the subtle ins-and-outs of what goes into the development process. Often, people think things are ...

Product development may be understood generically as all the things that happen from the initial conception or invention of a product to the point when a product is launched into the market. It can ...

While Lean principles have been known and applied in a variety of manufacturing processes, the applications in product development have been slower to come. Several companies have also applied Lean to ...

This is a one (1) unit course. The ability to develop new products and bring them successfully to market is a critical capability for all companies. Often there is insufficient attention paid to the ...

Ryan Gray is co-founder and CEO of SGW Designworks, a full-service product development and engineering firm featured in The Lean Startup. In all things worth pursuing, there exists the ever-present ...