We're proud to announce a brand new soft plastic, the eye DROPS! Great for tipping or using as is - get ready for some fantastic fishing! The Eye Drops are an artificial and scented round plastic ...

The expert anglers at Milliken Fishing dominate a tournament using homemade plastic lures, crushing the competition with creativity.

Most new bass baits for the upcoming year are revealed at ICAST in July. Though many of those lures aren't available for purchase until the fall. Which means we usually don't get to see what the ...

The Bassmaster Elite Series rolled into Lake Martin, Alabama, this past weekend, and the top 10 proved that finesse won the week, scope won the week, and we saw fuzzy dice baits break out in a big way ...

A brother-and-sister team in Spain started a sustainable business model recycling old and damaged nets into stadium seating and decorations. Credit... Supported by Visuals and Text by Lena Mucha For ...

I’ve got a few tattoos, one of which is a trout—a big hook-jaw brown on my leg. It’s fair to say that trout are my favorite freshwater species, and I’ve been fishing for them since I was a wee tiny ...

Jeep is debuting a quirky ad that features a Big Mouth Billy Bass being obliged on his request to "take me to the river," before meeting a gruesome fate. The company is not airing the commercial ...

Those warm days last week were nice, but winter isn’t over and the freezing temperatures of earlier this week are a reminder.