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Guy Fieri (temporarily) gives up his signature look to become "Justaguy" in Bosch's 2026 Super Bowl commercial that should be jarring to viewers familiar with the culinary star's bleach-blonde spikes.

Fans of celebrity chef Guy Fieri who have been waiting to see more of the new clean-shaven look he debuted last month can finally gaze upon the full transformation that was part of a Super Bowl ...

Editor's note: Rate the best and worst 2026 Super Bowl commercials with USA Today's Ad Meter. Guy Fieri is set to be seen on television without his signature spiked hair and outlandish wardrobe for ...

The Food Network icon tells EW how he took his dramatic makeover for Bosch's big game commercial "to the Nth degree." Ryan Coleman is a news writer for Entertainment Weekly with previous work in MUBI ...

The longtime Flavortown mayor transforms into “Just a Guy” in a new Bosch spot that’s already turning heads Courtesy of Bosch Guy Fieri appears without his signature look in a new Bosch Big Game ...

What a weekend for KU fans, who on Saturday watched their basketball team hold off a comeback effort from BYU to win the 1,000th (official) game played in Allen Fieldhouse. Then on Sunday night, the ...

Guy Fieri surprised and confused fans when he debuted a new clean-shaven look earlier this month. Turns out, it’s for a Super Bowl commercial. The longtime Sonoma County resident gave an exclusive ...

Guy Fieri had to spend considerably more time working on Bosch’s new Super Bowl commercial than he does on the short-order fare regularly displayed on his Food Network program “Diners. Drive-ins and ...