These cars sit at the top of BMW and Mercedes lineups—but how do the archrivals really compare where it matters most?

BMW’s iX3 Flow Edition brings E Ink Prism to production, enabling dynamic, energy-efficient color-changing exteriors that redefine personalization and automotive design.

BMW just unveiled the refreshed 2027 BMW 7 Series. The luxury marque is calling the refresh the “most extensive model update” ...

BMW 7 Series offers EV, hybrid, and gas options. Here’s how to choose the right one for your lifestyle and driving needs. A ...

At the lower end of the lineup, there’s no single-motor eDrive50 this year, but the equally powerful 449 hp (455 PS / 335 kW) ...

The Chinese capital’s biennial show is one of the most eagerly awaited and significant in the world. Here’s what to expect ...

New screens,new engines, and a determination to prove the luxury sedan still matters. The 7 Series and S-Class have never ...

If you like tech and gadgets, the new BMW i7 packs practically every futuristic feature and gizmo you could ask for, along ...

BMW’s flagship sedan packs the cabin with displays including a panoramic projection across the bottom of the windshield.

Dolby Laboratories and BMW today announced the debut of Dolby Atmos in the new BMW 7 Series, bringing immersive audio into the vehicle cabin and marking the start of ...

Not yet ready for a full-on replacement, the 2027 BMW 7 Series receives a significant refresh that gives it an updated face ...

The G70's interior gains BMW's new Panoramic iDrive and "free-cut" screen, and the i7 has a more efficient powertrain with a ...