BELLEVUE, Wash.—iSpot, a cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered platform that the company says revolutionizes how ...

iSpot, the cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered that changes how independent measurement can be leveraged to unlock ...

TV and video measurement company iSpot is launching "SAGE" -- an agentic AI platform --to accelerate brands' workflows for the measurement company’s vast creative, audience, and outcome data for ...

There are more than 260 cars, trucks, and SUVs on the market today, enough to make a car buyer’s head spin. But only the cream of the crop make it onto CR’s Annual Top Picks list. Whether you’re ...

EDO, a data, measurement and analytics software company co-founded by actor Edward Norton, was ordered to pay $18.3 million to ad-measurement firm iSpot following a lawsuit by iSpot alleging EDO ...

Video ad measurement rivalry is so fierce, it’s spilling from the boardroom to the courtroom. Last week, a jury in California awarded $18.3 million to video measurement firm iSpot to resolve its ...

TV/streaming measurement company EDO Inc. has been found liable for breach of contract -- one that it had with now competitor iSpot.tv. A jury in the U.S. Court for the Central District of California ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

The U.S. Joint Industry Committee (JIC) has completed its mid-term audit of Comscore, iSpot and VideoAmp, reaffirming the certification and currency-grade readiness of all these firms, per a press ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...

It’s a data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, “creating highly immersive products that enrich fan experiences for the entire ...

American roads are clogged with crossovers, SUVs, and pickup trucks that, in many cases, range from size Large to Triple XL. However, not everyone rides on the bigger-is-better bandwagon. Sedans and ...