As marketers navigate fluctuating digital costs and crowded online environments, new industry research shows direct mail ...

Retail logistics offers a different lens on customer engagement. Campaigns are not only visible at launch, but across planning cycles, seasonal shifts and moments when strategies quietly change ...

Telus Corp. T-T is taking an equity stake in Texas-based satellite manufacturer AST SpaceMobile, Inc. ASTS-Q, and plans to use its technology to deliver space-based services to its mobility customers.

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

It’s time to look at the precursor to email and just about every digital channel — good, old-fashioned direct mail. Younger consumers in particular prefer the channel, according to State of Direct ...

Direct mail might seem old-fashioned, but when executed well, it remains a powerful tool for reaching new customers and growing your business. Why? Because direct mail marketing skips the crowded ...

It’s a time of real change for the mailing industry. The USPS is evolving, postage rates are rising and marketers are at the crossroads of major decisions. With new cost considerations and shifting ...

Keep up with everything happening in The Commons by signing up for the Chronicle’s Philanthropy Today newsletter or our weekly Commons LinkedIn newsletter. This essay was originally published in the ...