Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

Executives from NBCUniversal, Amazon's AWS, Adobe and ad agency WPP discussed on a CES panel the balance between leaning into ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

The holidays are coming, giving marketers an opportunity to revisit brand assets that have become familiar parts of the season in the same way that consumers dust off the same decorations they’ve been ...

With the increasing prevalence of connected TV (CTV) devices in homes worldwide, CTV is becoming a powerful advertising platform. This growing opportunity is reflected in the significant rise in its ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...

If there's one thing Bath & Body Works knows how to do, it's to get the people talking. Instead, the mall staple is going viral for a creative and first-of-its-kind new marketing campaign, having ...

When it comes to advertising, building community, and reaching audiences, terrestrial radio is often overlooked in favor of digital platforms. Yet radio continues to deliver something businesses ...

One of the classic domains of social psychology involves the study of social influence techniques that enhance the likelihood of individuals complying with requests or proposals. Through extensive ...

ABSTRACT: The proliferation of SuperApps—integrated digital platforms offering a suite of services such as messaging, e-commerce, payments, and transportation—has redefined how users interact with ...