The Federal Trade Commission has settled charges with Machinima, which had been accused of deceptive advertising by paying “influencers” to post YouTube videos that endorsed Microsoft’s Xbox One video ...
The Federal Trade Commission today announced that it had settled charges against Machinima for deceptive practices. The regulator cited violations of the FTC Act in relation to an Xbox One advertising ...
Over the weekend, it was revealed that Microsoft offered partners of Machinima, YouTube’s biggest gaming network, a payout for including Xbox One content in their videos. According to Machinima’s feed ...
Only hours after Microsoft defended a stealth marketing campaign in which it secretly paid for Xbox endorsements on YouTube, the company killed the operation. Did Microsoft do it of its own volition, ...
File this one under "more trouble than it was worth." According to reports in Ars Technica and via purported document leaks elsewhere online, a promotional deal with Machinima has Microsoft funding a ...
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Fuelling the debate about the role of YouTubers and the increasingly blurred line between review and paid advertorial, YouTube gaming network Machinima has been charged by the US Federal Trade ...
It's reported that YouTubers were offered cash by Microsoft to speak favorably about the Xbox One and include footage of the next-gen console's games in their videos. The catch? The couldn't speak ill ...
This may be a little specific, but did anyone else scour all of Arkham City for those damn Riddler trophies for (clears throat) hours last year? Because I sure did, and the only reason I'm not still ...