Many of us develop strong attachments to particular colors, but purple brings out the most focused and enthusiastic devotion. What makes purple so distinctive? Part of the answer comes from optics.

A scary new synthetic drug known as “purple fentanyl” is raising concern in Nebraska — and it is resistant to Narcan. Cops in Omaha are warning the public about the potentially deadly substance, which ...

Twenty years ago, at this time of year, I found myself walking the margin of a marsh in east-central Vermont with Bob Popp, Vermont state botanist at that time. We had traveled to that particular site ...

Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.

If you spot purple paint on your early morning hike, it might be best to turn around and find another route, because you might be trespassing. Many U.S. states abide by the "purple paint law," which ...

Faulty LED streetlights have been turning purple for years across America. As the lights fail, many are replaced. That has led to years of purple streetlights that seemingly appear and then disappear ...

Plus, a fashion psychologist explains its mood-boosting benefits. Ease yourself into embracing wearing this shade by picking statement pieces that are straightforward to style. For instance, a frilly ...

Barbiecore is behind us; perhaps we’re moving on to Barneycore. Purple is the new pink, and it’s not even close to looking seriously deranged. This week, the royal shade has popped up on the Fall 2025 ...

Though they're so common that we don't typically give them much thought, lights are fascinating elements of the modern world. By sending an electrical current through a conductor, extreme amounts of ...

The 2025 Subaru BRZ adds a limited edition called the Series.Purple. Subaru will only build 500 copies, each painted Galaxy Purple Pearl and featuring a manual transmission. Priced at $36,615, the BRZ ...

Hysteria Purple Metallic is one of the three new colors introduced to the 2025 Corvette palette, a darker color joining the bright Competition Yellow Tintcoat Metallic and Sebring Orange Tintcoat that ...

“Purple Rain” has fascinated listeners for decades now. The sprawling power ballad holds the kind of magic only a handful of artists are able to drum up. It’s endlessly replay-able and a testament to ...