This International Women's Day, we're shining a spotlight on female-led brands and their fearless CEOs. From Mejuri and Knix to Drunk Elephant and beyond, discover their stories.

Ulta's 21 Days of Beauty sale returns from March 6 to 21. Shop the best beauty deals and steals on hair, makeup and skin care ...

Ulta is giving different deals for 21 days this month. If you tend to hold off on beauty purchases until a major sale rolls ...

If you’ve been following my column for a while, you know I have zero patience for a 20-step beauty regimen. Between early morning deadlines and trying to actually eat breakfast, my morning routine has ...

Looking for the best spring makeup trends to try in 2026? According to the New York Fashion Week runways, these five will take over.

From drugstore to prestige, these mascaras will leave your lashes long and defined—giving you that coveted no-makeup makeup ...

From $5 drugstore staples to Sephora's newest launches that already have us obsessed, these tubing mascaras are the best of ...

Looking to update your mascara? One beauty guru shares her honest reviews and top selects for a clump and raccoon eye-free lash.

Tickets for Ulta Beauty World 2026 sold out within minutes after 3 million people attempted to purchase them. The convention will take place on April 16, 2026, at the Orange County Convention Center ...

The brand is now available on Ulta.com and is slated to roll out nationwide beginning Feb. 22. Inside Beauty spoke to Aliett Buttelman, co-founder of Fazit, about its launch into Sephora U.K. stores.

After discovering that tulips are the next major skincare ingredient, Bloomeffects has gone viral for their innovative SPFs and is expanding their retail presence and introducing a major rebrand.