Definition of Marketing Research Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and …

Jan 31, 2025 · The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future.

Marketing is a business practice that involves identifying, predicting and meeting customer needs. Advertising is a business practice where a company pays to place its messaging or branding …

Oct 24, 2024 · A winning marketing strategy is your key to cutting through the noise, engaging your audience, and driving business growth. It goes beyond individual

Nov 21, 2024 · Marketing is a crucial driver of business growth. It goes beyond mere transactions; it’s about building meaningful connections with your audience and standing out in a …

What is Marketing Ethics? Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, …

Nov 20, 2024 · Strategic marketing is a focused approach that aligns every marketing move with big-picture business goals, aiming to build a lasting competitive edge. Unlike traditional …

Apr 23, 2025 · A well-defined, consistent brand strengthens all marketing campaigns, giving them the structure and credibility to resonate with the audience and drive results. Branding boosts …

Bridging at the Frontiers: Marketing for a World in Transition As the AMA’s first conference outside the U.S., Bridging at the Frontiers highlights marketing’s unique role in connecting diverse …

The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field.