Marketing Mentor on Instagram: "McDonald’s Netherlands teamed up with TBWA and The Sweetshop to make a Christmas ad that looks like a real film, but every frame was built with AI. It wasn’t a quick experiment; it took seven weeks, ten specialists, and thousands of iterations to get the “miserable Christmas” look the script demanded. The directors treated it like a live-action production, shaping the shots, timing, mood, and comedy exactly as they would on a real set. It’s a reminder that AI didn