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How This Genius Stole 20% Of AT&T Clients Using A Misspelling

Rory Sutherland tells how one clever American turned a simple misspelling into a way to capture 20% of AT&T’s calls every time the company ran a national ad campaign. Yan just released his new book: Shorts to Millions It’s not theory, it’s a blueprint — built on billions of views and a full-time business created from reused content ...

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